Advert for Crunchy Nut

Here's a script I wrote for a TV advert, when I was 18 at college. The campaign was for Kellog's Crunchy Nut breakfast cereal. The project was for my course, and it didn't go past the storyboard stage. I bit off more than I could chew in terms of production, but someone out there might like the screenplay. The advert's closing strapline was being used as an actual campaign by Kellogg's at the time- around 2000-2001.

EXT. PRISON GROUNDS- NIGHT

Prison Guard #1 walks the perimeter of the building, with his dog on a leash. A scratching noise comes from behind the wall. The dog turns to the brickwork and begins to GROWL. The guard becomes panicked, expecting a breakout.

INT. PRISON CELL

A convict in stripy attire leans forward towards the camera with a spoon in his hand and a determined look on his face.

INT. PRISON CORRIDOR

Prison Guards #1 and #2 run down the corridor towards the suspect's cell. Guard #1 reaches the door and swings his baton around. He opens the cell door and shines the torch in...

INT. PRISON CELL

The convict, lit by the torch, sits with a bowl and spoon at a small table. At his side is a box of Kellogg's Crunchy Nut.

CU CRUNCHY NUT BOX

Text Banner: “Good at any time.”