Sunday 17 June 2018

Tom Zanetti, Daisy, Google Garage

This week, dance music producer Tom Zanetti liked my tweet. It was a pun on his lyrics, only I got his lyrics wrong in the first place. Fail.

I've been on leave all week, and have largely been typing up my grand-uncle's war memoirs. Stay tuned for those.

I've also met with a local social media company and may be arranging some work experience with them.

Thursday: I dropped onto the Manchester Digital Google Garage on King St, a public workshop offering free courses on a range of IT related subjects. I sat the Writing for Social Media course, designed to help bloggers, marketers and anyone with their own business looking to promote themselves better online. I got chatting to a few people on the course and made a contact in a local nightlife venue's Marketing team. Hopefully something will become of these new meets. I've put a lot of effort into being confident enough to approach people and say hi to them. It's not easy for everyone.

The Digital Garage will be in its King St unit until 1st November, when it will move to a different city in the UK. Presenter Asar Norman described how, as well as taking over shop units in various cities, we may also spot a big white 'Digital Garage Bus' making its way across the country.

We covered values, audience demographics, language choices (what words to use and which not to), guidelines for your marketing campaign, 'writing for goldfish' (i.e. grabbing someone's attention in 3 seconds), features and benefits, handling complaints over social media, and different apps and programs you can use to improve your output.

Well-presented, informative and delivered in a clean, friendly setting. They also teach how to use selfie sticks.

Give it a shot if you're free. The courses change frequently and the garage won't be in Manchester for much longer, so act now to get involved.

Saturday night: dropped into the Northern Quarter with Manchester Cool Bars, to Daisy on Tib St (hard to find but charming and quirky inside. It's accessible from inside Evelyn's).






We moved onto Science and Industry (a fun venue looking like a cross between a taxidermists and a meth lab). Bizarre bar accessible from inside Cane and Grain.

Manchester is quiet at the moment. I'm assuming it's due to daytime sessions in the sun, the World Cup, and The Manchester Day Parade (happening today).

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