Friday, 3 December 2010


You’re shopping in Manchester’s Arndale Centre. You’re starving. The array of eateries at the Food Court is around the other side of the building. Most of them aren’t that healthy anyway… your head is pounding and the people are all in your way… and then you see the glowing, orange circular sign.


A new restaurant. A takeaway. A pizzeria. You approach. It’s like an Italian buffet, a circular-based version of Subway. Behind the counter: plain pizza bases and an array of toppings. Choose your own! I went for pineapple and meatballs. As one character says in Goodnight Mr Tom, it was “delumpcoius”.

At £5.95 for a large pizza deal, it’s a little more than Subway and some other outlets, but there are a lot of places in the city asking this much for lunch. They don’t all taste as good as this though. Everything at Go! looks pretty healthy, too. Shame about the screaming infants. That comes with the location, though.

I liked the monochrome-photograph-design walls. The staff are also easy on the eye. Couldn’t help but notice.

You can also Go! At Liverpool John Lennon Airport, with other outlets opening across the UK soon.

Keep your eyes peeled for a pizza box design competition. Your image could be right in front of every customer as they chow down. Here’s a website to chew over:

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